Cramim Resort & Spa,
Isrotel Exclusive Collection

Cramim, the new spa hotel, is situated in the heart of the Judean wine region, a 15 minute drive from Jerusalem. The hotel is surrounded by a beautifully scenic, pastoral setting and offers a quality experience of combined leisure, recreation, fine wines and impeccable taste.

The resort guests enjoy an exquisite chef restaurant, boutique wine bar, a contemporary spa complex with unique vino-therapy treatments, as well as pampering rooms and suites that boast a modern interior design. Cramim Resort & Spa. Mountain Air. Quality. Indulgence.

Architect: Ilan Weisbord

Isrotel Exclusive Collection: A separate branding strategy designed in order to distinguish between standard Isrotel hotels and the luxury, exclusive hotels of the franchise. Each luxury hotel has its own identity and sets of visual values which it comprises, the challenge is to preserve the luxury hotels as a series which work together but also differentiate from one another so that each hotel also stands on its own.

The logo was designed with the inspiration of the surrounding vineyards in the area and simulates a cluster of grapes as well as the winding paths in the vineyards.

The branding strategy was continuous with the Exclusive Hotels brand line with an accentuation on the color of the hotel being the red wine color and the textures create a repetitiveness seen in the grape vineyards in the area.

Signage was used with rusty iron that connects with the hotel design.