ME (Manicure Express) are nail boutique booths located in malls in the United States. The company sells a line of nail products including nail polishes, creams, and manicure sets. We designed the branding of manicure booths and ME’s products. The logo simulates the experience of getting a manicure. There’s a play on words with the initials of the brand “Manicure Express” and “Me” which express the impulsive indulgence which every woman deserves from time to time. Fast, lucrative, luxurious, and accessible.