Mashya Restaurant

Place. Water. Air. Sunlight. Life. The Elements Behind the Identity of Mashya

Inspired by Moroccan heritage, Mashya’s identity draws from the mace (mashya in Hebrew)—the delicate threads surrounding the nutmeg seed—symbolizing roots and homecoming, key to Chef Yossi Shitrit’s culinary vision.

Mashya bridges modern Tel Aviv with Moroccan soul—organic textures and earthy patterns meet contemporary forms, reimagining childhood flavors through innovative techniques.

From typography to color palette, the design reflects the elements: sunlit warmth, oceanic freshness, airy lightness, and nature’s vitality—crafting a sensory story that extends beyond the plate, into the heart of Mashya’s essence.

Photo Set 1: Raw Ingredients

The first set of photos, by Dan Peretz, highlights natural ingredients through striking studio compositions that showcase their raw beauty. The images are bold and powerful, celebrating nature with authenticity and deep respect.

Photo Set 3: Behind the Creation of Mashya

This series tells the story behind Mashya’s creation, capturing every detail—from custom-made plates to handmade serving tools. The photographs document the work of artisans, including Adi Nisani, Tomer Botner, Andrey & Shay, and our team at Basman/Tenenbaum Studio. The set extends to the restaurant’s suppliers, featuring a day at sea with the fisherman, honey harvesting with the beekeeper, and vegetable sourcing at the Peki’in village market. These images were also showcased as magazine features on Mashya’s website, completing the restaurant’s visual narrative.

Mashya Restaurant

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