Smart Hotels Chain

Smart Hotels is a modern, young and growing hotel chain. Today, it operates four leading properties, three of which are located in the heart of Jerusalem while the fourth is a suite hotel in Mitzpe Ramon in the Negev, overlooking the beautiful Machtesh Ramon.

The Jerusalem Inn Hotel in Jerusalem, the chain’s first establishment, was reopened in 2005 and is the cornerstone in the success story of the Smart Hotels chain. In 2009 the Montefiore Hotel Jerusalem joined the chain, and shortly afterwards Smart Hotels expanded further with the Ramon Suites Hotel in Mitzpe Ramon. In 2014, following a thorough renovation (after 14 years of being closed) the chain launched the Eyal Hotel Jerusalem, a trendy, modern boutique hotel. With this launch, Gil Azulay, the chain’s CEO and Founder, announced the new brand name: “Smart Hotels.”

Initiators: Smart Hotels, Strategy: Ronit Copeland Ltd.

In building the strategy we put emphasis on the expression “Smart Hotels” – as an intelligent product with cost effectiveness, and as a place which offers an incredible location, functional rooms and at a fair price for wise consumers. We designed a friendly graphic line for different audiences.