As a multi-generational studio, our mission goes beyond the present; we help companies uncover their authentic essence and shape their future. Embracing a ‘total design’ approach, we merge our team’s expertise with strong partnerships to deliver holistic, tailored solutions. Adapting our services to address the unique needs of every project, we ensure that each outcome is as distinct as the vision behind it. Explore our processes to see how we bring your ideas to life.
The first stage in creating a brand identity begins with in-depth research of the product or service and category. Based on an understanding of emerging opportunities, a relevant brand identity is crafted with precise values and a unique promise tailored to the needs and motivations of the brand’s target audiences.
In-Depth Interviews
A series of meetings with the relevant stakeholders and partners to define the stages, objectives and desired outcomes of each process, as well as the overall vision.
Research
A visual and content research process, exploring the product’s category, similar categories and direct competitors.
SWOT Analysis
Analyzing the brand’s strengths, weakness, opportunity and threats
Brand Identity
Defining the brand principles: who we are, the offer and target audiences, the unique promise, values, vision, mission, personality and brand story.
Naming, Tagline and Messaging
Writing the brand’s key messages.
Based on the strategy, we develop a graphic visual identity that speaks to the target market, effectively communicating the intended messages across various formats and media channels.
Visual Research
Exploring the look & feel, and trend spotting.
Visual Identity Alternatives
Presenting up to three distinct visual identity directions for the brand.
Forming Visual Identity
Refining and adjusting the chosen direction based on feedback and displaying the brand’s appearance across various media channels and applications.
Brand Manual
Producing a manual which includes detailed specifications and instructions for future maintenance and expressions of the brand
We have significant experience designing complex signage and wayfinding systems using a wide variety of materials. Starting with the illuminated sign on top of the building, through interior signage systems to parking signs – we address them all.
Data Gathering and Field Survey
Meetings with developers, project managers, relevant consultants, and architects engaged in the project to gather insights regarding the project scope, facilities, and materials used.
Analysis and Programming
Developing a comprehensive wayfinding program for the project, mapping out various signage elements including outdoor signs, indoor signage, power walls, and parking lot signs.
Design Concept, Samples and Mockups
Selecting a design concept out of up to three options showcasing their appearance through renders, mockups, and 3D samples.
Manufacturing Supervision
Collaborating closely with the manufacturer to ensure that the signs are produced according to the plan. Additionally, site visits are conducted during installation to ensure everything is executed flawlessly.
We design websites that are both elegant and user-friendly. Our approach prioritizes the effective conveying of the brand’s story, ensuring that the website communicates the most relevant messages to its audiences.
Data Gathering and Research
Comprehensive research with the goal of understanding the client’s requirements, target audience, and industry trends. These combined insights inform decisions throughout the design process.
Wireframing & Content Creation
The preliminary step during which the layout of the website is sketched out, defining the arrangement of elements. Content writing follows, involving the creation of texts and multimedia content to be integrated into the website and effectively convey its messages to users.
Website Design
Where the visual aspects of the website come to life. Crafting the overall look and feel, including color schemes, typography, and graphical elements, to create an engaging and cohesive user experience.
Programming Supervision
Overseeing the technical implementation of the website, making sure that the coding and functionality meet the project requirements, while also addressing any technical challenges that may arise.
Content Integration
During the final stage, the approved content is integrated into the website, including texts, images, videos, and animations, completing the site and preparing it for launch.
From textures to finishing touches, print design brings a brand’s identity to life in the most tangible way. Every piece — be it a card, package, or book — offers the chance to enhance the brand’s world through smart materials and fine details.
Stationery
We use uncoated and textured papers, embossed or foil-stamped for added presence and personality. Materials are chosen with the brand’s tone in mind — whether minimal, luxurious, or playful — and to elevate even the smallest printed elements, such as business cards, notepads, or envelopes.
Packaging
Packaging is designed with the goal of not only protecting a product, but also creating an emotional unboxing experience. From rigid boxes with soft-touch laminates to kraft paper sleeves with debossed logos, we carefully pair structure with material to enhance the product’s presence inside along with the brand behind it.
Catalogs
Printed catalogs balance visual storytelling and functionality. We select either coated or uncoated papers, stitched or perfect-bound formats, and printing techniques such as spot UV or duplex covers, to reflect the brand’s essence and visual hierarchy.
Books
Hardcover or softcover, linen-wrapped or recycled kraft paper — books allow deep immersion into brand content. We curate each material detail, including cloth textures, lay-flat bindings, natural or rich papers, and custom inserts, ensuring that every element contributes to the narrative and sensory experience.
