The Beresheet hotel, part of the Isrotel Exclusive Collection, is located amid a breathtakingly beautiful primeval landscape, near the ancient Spice Route, on the edge of the towering cliffs that slopes down into the Ramon Crater – an extraordinary natural phenomenon unparalleled in the world. The hotel accommodates individuals, families and groups, giving its guests a luxurious, indulgent hospitality experience like no other.
Architect: Feigin Architects, Interior: ARA
Isrotel Exclusive Collection: A separate branding strategy designed in order to distinguish between standard Isrotel hotels and the luxury, exclusive hotels of the franchise. Each luxury hotel has its own identity and sets of visual values which it comprises, the challenge is to preserve the luxury hotels as a series which work together but also differentiate from one another so that each hotel also stands on its own.
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