Think Florentin,
Yedidya Frenkel 32, Tel Aviv

Frankel 32. Your heart skips a bit. A historic landmark building designed with international architectural flair. Choose from 1 and 2 bedroom apartments, a 3 bedroom duplex with a large terrace, a single penthouse that covers an entire floor, surrounded by a balcony. All apartments have premium specifications and are located above a floor of boutique shops.

Initiator: Eli Lavie; Architects: Bar Orian Architects, Mester-Gal

Yedidya Frankel 32 presents itself at the front with the slogan “THINK Florentine”. With all the brands of the area appearing in the beginning of the book it is obvious that it is worthwhile for you to be there as well. The branding displays the neighborhood including the building’s history as well as the architecture which on the one hand is committed to the architectural conservation laws and on the other hand combines modern architectural elements.

The book is marketing the project as a unique, exclusive project which is directed at an audience who understand that there is something of value to be found at the site.